Say what you do in 45 seconds, without a camera or a crew
Most small businesses need the same video: a short, clear answer to "what do you do and why should I care?" Hiring an animator for that is hard to justify, and filming yourself is its own project. An animated explainer skips both. Two characters act out your customer's problem and your answer, so nobody has to be on camera and it still feels like a person is talking.
This page covers how to make one in TallyReel, 36 ideas that fit common kinds of business, two scripts you can copy, and what people ask before they start.
Updated 2 November 2026 ยท by Danish, who makes TallyReel
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Scripts you can copy
About 30 seconds each when read aloud. Paste one into TallyReel as your own script, or change the details first.
Script 1
The Cheapest Quote
1
Sam: Three quotes for the new water heater. This one is half the price of the others.
2
Alex: Does it include taking the old one out? Sam: It doesn't say.
3
Alex: Permit? Warranty? New valves? Sam: It really doesn't say much at all.
4
Alex: A quote that low usually left things out. You pay for them later.
5
Alex: Ask every company for the same list, written down, before you compare a single price.
6
Sam: So cheap isn't cheap. Alex: Cheap is what's left after everything is included. That's how we write ours.
Script 2
Monday Morning Spreadsheets
1
Sam: Don't talk to me. It's Monday, and I'm copying numbers between spreadsheets.
2
Alex: How long does that take? Sam: Most of the morning.
3
Alex: And when one number is wrong? Sam: Then Tuesday is gone too.
4
Alex: What if the numbers came in by themselves, and you only checked them?
5
Sam: You mean I'd review for ten minutes instead of typing for three hours?
6
Alex: That's the whole idea. Try it on one report this week and keep your Monday.
How to make an explainer for your business
Start an Animated skit in the TallyReel web app. Write the situation the way your customer would describe it, not the way your brochure does.
1. Describe your customer's problem in one line.
2. Pick the characters: stick figures on the free plan, or drawn characters on a paid plan.
3. Read the script before anything is made. Put in your real service, your real terms and your real name.
4. Each character gets a voice, at a natural back-and-forth pace.
5. The scene is animated, and the finished video is ready to download or schedule.
What to put in a 45 second explainer
Spend the first third on the problem, in the customer's own words. Spend the middle on what changes when it's solved. Mention your business once, near the end, with one clear next step: call, book or visit. If you try to list every service, nobody remembers any of them, so make one video per service or question.
Your best source of topics is your inbox. Whatever customers ask every week is already proven to matter, and an explainer answers it once. Check every claim before it goes out, especially prices, licensing and anything regulated. Insurance, legal and financial businesses should run scripts through whoever signs off their marketing.
Where to use it
Put the main explainer at the top of your website and pin it to your social profiles. Send the question-based ones to customers who ask, since a link saves you repeating the answer. They also work as short posts on YouTube, TikTok, Instagram and Facebook, and you can schedule a month of them in one sitting.
One honest note: some customers are wary of anything that feels automated. Animated characters read as a choice of style, not as fake people, which is one reason this format suits businesses better than a realistic AI presenter. Keep your own voice in the script and it will sound like you.
Questions
Can AI make an explainer video for my business?
Yes. Describe your customer's problem and it writes a short scene between two characters, voices them and animates them. You can edit every line before anything is made.
Can I use the video in ads and on my website?
Yes, for your own business. The commercial use page lists what's covered for voices, music and footage.
Do I need to appear on camera?
No. Animated characters carry the whole video, and you never need to record yourself.
How long should a business explainer be?
Around 45 to 60 seconds for social posts. One idea per video works better than a long overview of everything you offer.
Type the idea into TallyReel, read the script, and it makes the video for you: in the browser, on your phone, or in Studio on your own computer. Start on the free plan.