Best time to post, in your audience’s timezone
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Your followers’ morning isn’t always yours. Choose where your audience lives, and see their peak hours converted to your clock.
| 12a | 1 AM | 2 AM | 3a | 4 AM | 5 AM | 6a | 7 AM | 8 AM | 9a | 10 AM | 11 AM | 12p | 1 PM | 2 PM | 3p | 4 PM | 5 PM | 6p | 7 PM | 8 PM | 9p | 10 PM | 11 PM | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Tue | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Wed | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Thu | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Fri | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Sat | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM moderate | 8 AM moderate | 9 AM strong | 10 AM peak | 11 AM peak | 12 PM strong | 1 PM moderate | 2 PM moderate | 3 PM moderate | 4 PM moderate | 5 PM moderate | 6 PM strong | 7 PM peak | 8 PM peak | 9 PM strong | 10 PM moderate | 11 PM quiet |
| Sun | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM moderate | 8 AM moderate | 9 AM strong | 10 AM peak | 11 AM peak | 12 PM strong | 1 PM moderate | 2 PM moderate | 3 PM moderate | 4 PM moderate | 5 PM moderate | 6 PM strong | 7 PM peak | 8 PM peak | 9 PM strong | 10 PM moderate | 11 PM quiet |
X: what shifts the baseline
X’s timeline moves fast, so a post’s first hour matters more here than almost anywhere else. Weekday commute and lunch windows are the safe starting point; if you post several times a day, spread posts at least a couple of hours apart so they don’t compete with each other.
Scheduling on XLinkedIn: what shifts the baseline
LinkedIn is a working-hours network. Tuesday to Thursday mornings are the reliable windows, and weekend posts usually see a fraction of the reach. If you post once a week, make it a weekday morning in your audience’s timezone, not yours.
Scheduling on LinkedInInstagram: what shifts the baseline
Instagram’s feed isn’t chronological, but early engagement still helps a post get shown. Lunch and early evening in your audience’s timezone are the usual strong windows; weekend mornings tend to do well for lifestyle and food accounts.
Scheduling on InstagramThreads: what shifts the baseline
Threads audiences overlap heavily with Instagram, so evenings and weekend late mornings tend to be lively. Because replies drive distribution, schedule posts for a time you’ll be free to answer them.
Scheduling on ThreadsFacebook: what shifts the baseline
Facebook Page audiences skew older and check in around breakfast, lunch and after dinner. Mid-week midday posts are a sensible default; for local businesses, the evening before an event or offer works well.
Scheduling on FacebookTikTok: what shifts the baseline
TikTok’s For You feed can surface a video days later, so timing matters less than on X, but a strong first hour still helps. Evenings and weekends are typically the busiest; post when you can watch comments come in.
Scheduling on TikTokYouTube: what shifts the baseline
YouTube viewing peaks in the afternoon and evening, and a video needs time to be processed and indexed. Scheduling an upload an hour or two before your audience’s evening gives it a head start.
Scheduling on YouTubeBluesky: what shifts the baseline
Bluesky’s following feed is chronological, so timing matters a lot: a post only gets seen by people who are scrolling around when it goes out. Weekday mornings and early evenings in US and European time are busy; if your audience is split, schedule the same idea twice in different words.
Scheduling on BlueskyPinterest: what shifts the baseline
Because Pins are found through search, exact timing matters less than consistency. Evenings and weekends are when people plan projects and browse; spread Pins across the week instead of batching them into one hour.
Scheduling on PinterestReddit: what shifts the baseline
Reddit’s biggest communities are US-heavy, so weekday mornings Eastern time give posts the full day to collect votes. For smaller or regional subreddits, check when the top posts of the week went up and aim for that.
Scheduling on RedditMastodon: what shifts the baseline
Home timelines on Mastodon are chronological and there’s no algorithm to rescue a post that goes out at 3 a.m. Match the timezone of your instance’s community, a European instance behaves very differently from a US one.
Scheduling on MastodonGoogle Business: what shifts the baseline
People look up local businesses right before they visit. Schedule offers the evening before or the morning of, and holiday-hours changes a few days ahead.
Scheduling on Google BusinessTelegram: what shifts the baseline
Telegram subscribers receive a notification for each post, so timing is about respect as much as reach: avoid late nights in your audience’s timezone, and space posts out rather than sending five in a row.
Scheduling on TelegramDiscord: what shifts the baseline
Discord communities tend to be most active in the evening and at weekends. For a global server, pick a time that lands in the afternoon for Europe and the morning for the Americas, around 16:00–17:00 UTC.
Scheduling on DiscordTumblr: what shifts the baseline
Tumblr is busiest late in the evening and at night, US time, later than most networks. If your audience is fandom-heavy, weekend evenings are a good bet.
Scheduling on TumblrWhere these times come from
This grid is TallyReel’s baseline, a simple, industry-typical engagement curve, not a claim that we measured your followers. On weekdays it peaks at 8 AM, 12 PM, 5 PM, 6 PM: the commute, lunch and the end of the working day. At weekends people get up later and stay up later, so peaks move to 10 AM, 11 AM, 7 PM, 8 PM. Hours next to a peak are still strong; overnight is quiet.
Treat it as a starting point. The only reliable answer is your own history, which is why TallyReel blends your published posts into the grid once you have about 20 of them, and suggests open peak slots when you schedule.
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