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Boxing Day reel ideas

The day after Christmas, when the sales start and the leftovers come out

Boxing Day is December 26, a holiday in Canada, the UK, Australia and several other Commonwealth countries. In Canada it is one of the biggest shopping days of the year, usually second only to Black Friday, and many stores stretch it into Boxing Week, with sales running until New Year's Eve. For a small shop or restaurant, that makes the week after Christmas a real selling window, not a dead zone.

Boxing Day 2026 falls on a Saturday, which means a full weekend of shopping right after Christmas Day on Friday. Where the holiday is observed, the day off may move to Monday, December 28, depending on your province, country or employer, so check your local rules before you post your hours. Below are 40 ideas for retailers, small shops, restaurants and creators, two scripts, and a timeline for the whole week.

Updated 24 October 2026 ยท by Danish, who makes TallyReel

40 ideas you can make

Each one is written as the first line of the video. Copy it, or press Make this and paste it into TallyReel.

For retailers and small shops

For restaurants and cafes

For creators

Scripts you can copy

About 30 seconds each when read aloud. Paste one into TallyReel as your own script, or change the details first.

The script behind the video above

Why It Is Called Boxing Day

1

Boxing Day has nothing to do with boxing. It is about boxes.

2

In Victorian Britain, the day after Christmas was when many workers received a Christmas box.

3

Servants, delivery people and tradespeople were given money, gifts or leftover food for their work during the year.

4

Churches also opened alms boxes and gave what was collected to people in need.

5

Over time the giving turned into a holiday, and later into one of the biggest shopping days of the year.

6

So when you open a box on Boxing Day, you are closer to the original than you think.

Script 2

Our Boxing Week Sale

1

Our Boxing Week sale starts Saturday at nine. Thirty percent off everything in the shop.

2

No early bird lineups. The deal is the same on Saturday as it is next Thursday.

3

Got a gift card for Christmas? It works on sale items too.

4

Need to return or exchange a gift? Bring your receipt any time before January fifteenth.

5

Shopping online instead? The same prices are on our website, with free local pickup.

6

The sale ends New Year's Eve at closing time. Thank you for shopping local.

A posting timeline for the week after Christmas

Boxing Day comes right after the one day nobody is shopping, so most of the work happens before Christmas. Tease the sale in mid December, then post every day from Boxing Day until New Year's Eve, because Boxing Week shoppers check back to see what is left and what is new.

In 2026, Christmas is Friday and Boxing Day is Saturday. That gives you a natural three-day run: the reveal on Christmas evening, the big day on Saturday, and a Sunday follow-up for people who stayed home.

Boxing Week offers that do not wreck your margins

Deep discounts on everything can hurt a small business that just had its busiest month. A Boxing Week sale works best when it has a clear purpose: clear out seasonal stock, move last year's colors, or bring people back in January. Pick the goal first and the offer follows.

Ideas for creators who are not selling anything

For creators, Boxing Day is a search moment. People look up its history, compare it with Black Friday, and want quick tips on returns and deals. Explainers, honest shopping tips and calm day-after-Christmas posts all fit, and they work with stock footage of wrapped boxes, snowy streets and busy shops.

If you mention specific products or links, say clearly when a link is an affiliate link or a post is sponsored. Keep money tips general, since every viewer's budget is different.

What to avoid

Do not raise prices in early December so the Boxing Day discount looks bigger, and do not invent stock warnings or fake countdown timers. Consumer protection rules in Canada, the UK and Australia cover misleading pricing, and customers remember. Double check your hours, since many malls change theirs over the holidays, and be clear about whether sale items can be returned.

Making and scheduling it in TallyReel

Type your offer as one idea, edit the script so the deal and the date are in the first line, and the voiceover, stock footage, captions and music are made in your browser. Make the whole week of posts in one afternoon before Christmas, then schedule them with TallyReel so your Christmas evening reveal and Boxing Week reminders go out while you are with family.

Questions

What day is Boxing Day 2026?

Boxing Day 2026 is Saturday, December 26. In some places the public holiday is moved to Monday, December 28, so check your province, country or employer for the day off.

Why is it called Boxing Day?

The most common explanation is the old British custom of giving Christmas boxes of money or gifts to workers and tradespeople on the day after Christmas. Churches also handed out the contents of their alms boxes.

What is Boxing Week?

Boxing Week is the stretch of sales that many stores run from December 26 until around New Year's Eve, especially in Canada. Some retailers start earlier or run longer.

Is Boxing Day bigger than Black Friday in Canada?

Black Friday has grown in Canada and is now usually the bigger day, but Boxing Day is still one of the busiest shopping days of the year, especially in stores.

What should a small business post on Boxing Day?

Your hours, your offer in the first line, and how gift cards and returns work. Then one post a day through Boxing Week with what is left.

Pick one. Make it tonight.

Type the idea into TallyReel, read the script, and it makes the video for you: in the browser, on your phone, or in Studio on your own computer. Start on the free plan.