General legal information people search for, explained calmly
People rarely go looking for a lawyer until they need one, and when they do, they are usually stressed. Before they call anyone, they search: what happens after a car accident, how long probate takes, what a green card interview is like. A small firm that answers those questions in short, calm videos is the one they already trust when they pick up the phone.
The ideas below cover personal injury, family law, estate planning, immigration and small business law. Every one is general information, not legal advice, and should say so. They also work without anyone on camera: a clear voiceover over footage of documents, courthouses, homes and offices is enough, which suits attorneys who would rather spend their time on cases than on filming.
Updated 24 October 2026 ยท by Danish, who makes TallyReel
Each one is written as the first line of the video. Copy it, or press Make this and paste it into TallyReel.
Know your rights
Can police search your car during a traffic stop? The general rulesKeep it general and say laws vary by state and situation.Make this
What to say, and not say, after a car accidentMake this
Your landlord wants to keep your security deposit. What tenants usually ask firstMake this
Can your employer fire you for that? It depends on these thingsAt-will employment explained in general terms.Make this
Got a demand letter in the mail? Read this before you replyMake this
Personal injury
Do you have to talk to an insurance adjuster after an accident?Make this
Statute of limitations: why waiting too long can end a caseSay deadlines differ by state and type of claim.Make this
What a contingency fee means in plain wordsMake this
Slip and fall at a store? The steps people take in the first hourMake this
Why personal injury cases often settle, and what that process looks likeNever mention results or amounts from past cases unless your state bar allows it.Make this
Family law
What happens at a first divorce consultationCalm and reassuring. People are nervous before this meeting.Make this
Legal separation vs divorce: what the difference usually meansMake this
How child custody decisions are generally madeKeep it general. Mention the best interests standard in plain words.Make this
What is mediation and why couples try it before courtMake this
Prenups are not just for the wealthy. Here is what they usually coverMake this
Estate planning
What happens if you die without a will in most statesMake this
What probate is and why people try to plan around itMake this
Power of attorney explained in under a minuteMake this
New parents: the one document most people forget to makeNaming a guardian. Very shareable.Make this
Five documents adult children should talk to their parents aboutMake this
Immigration
Green card through marriage: the general steps in orderProcess only. Point people to official sources and a consultation.Make this
What to bring to an immigration interviewMake this
Visa vs green card vs citizenship: what each one meansMake this
Why you should keep copies of every immigration form you fileMake this
Beware of anyone promising a guaranteed visaWarning people about scams builds trust. No guarantees from you either.Make this
Small business law
LLC or sole proprietorship: what changes when you form oneMake this
Three clauses to read twice in any commercial leaseMake this
Why a handshake deal with a business partner can go wrongMake this
What a trademark protects and what it does notMake this
Hiring your first employee? The legal questions owners ask usMake this
FAQ reels
How much does a lawyer cost? The fee types explainedHourly, flat fee, contingency, retainer. No specific prices unless you publish them.Make this
What to bring to your first meeting with a lawyerMake this
Is what I tell a lawyer confidential before I hire them?General answer only. Say the details depend on the state and situation.Make this
Do I need a lawyer for small claims court?Make this
How long does a typical case take? Why the honest answer is it dependsMake this
Behind the scenes
What a day at a small law office actually looks likeFiles, a desk, a courthouse exterior. No clients or case files visible.Make this
Why we spend so much time on paperwork before courtMake this
What happens at a courthouse on a normal Tuesday morningMake this
Why our firm offers free legal clinics in town once a monthOnly if you do. Local community posts build trust.Make this
Scripts you can copy
About 30 seconds each when read aloud. Paste one into TallyReel as your own script, or change the details first.
The script behind the video above
What Happens If You Die Without a Will
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Plenty of adults never write a will. Here is what generally happens if you die without one.
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Your state's law decides who inherits your property, usually in a set order of close relatives.
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That order may not match what you would have chosen, especially for unmarried partners or stepchildren.
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If you have young children, a court may decide who becomes their guardian.
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And the process often takes longer, because a court has to appoint someone to manage the estate.
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This is general information, not legal advice. Talk to an estate planning lawyer in your state.
Script 2
What to Bring to Your First Lawyer Meeting
1
Meeting a lawyer for the first time? Bring these five things and the hour goes much further.
2
First, a short timeline of what happened, written down with dates.
3
Second, every document you have: letters, contracts, emails, photos and receipts.
4
Third, the names of everyone involved, including any other lawyers or insurance companies.
5
Fourth, your questions. Write them down so you do not forget them in the room.
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And fifth, any deadlines or court dates you have received. Those come first.
A weekly posting plan for a small or solo firm
Two or three videos a week is a steady pace for a small firm, and even one a week builds up over a year. Focus on your practice areas. A family law firm posting estate planning tips confuses people, while a firm whose whole profile answers divorce and custody questions looks like the place to call.
Use the questions you answer on every consultation call. Each one is a video. Write a month of scripts in one sitting, have them reviewed for accuracy, and schedule them so the profile stays active during busy trial weeks.
Monday: one know-your-rights or process explainer in your main practice area
Wednesday: an FAQ reel (fees, first meeting, how long things take)
Friday: a checklist people save, or a local community post
Monthly: one longer YouTube video that walks through a full process, like probate or a green card case
Faceless options for attorneys
Many lawyers do not want to perform for a camera, and legal explainers do not require it. Voiceover over footage of documents, courthouses, homes and offices works for almost every idea on this page, and captions help people who watch on mute. You can also film your own office, bookshelves or the courthouse steps on a phone without appearing in the frame.
If you want a consistent voice, narrate a few videos in your own voice, or use a lip-synced AI host for general explainers. Keep your real name, photo and bar admission details on your profile and website, since clients want to know who the lawyer is before they call.
Compliance notes
Lawyer advertising is governed by your state bar's rules of professional conduct, and they differ from state to state. Read your state's advertising rules before you post, and treat everything below as general habits, not legal advice about your own ethics obligations.
Label every video as general information, not legal advice, and say laws vary by state
Never promise or imply a result, and check your state's rules before mentioning past case results or settlement amounts
Avoid words like "specialist" or "expert" unless your state bar allows them for your certification
Never discuss a real client or case, even without names, if any detail could identify them
Some states require an "attorney advertising" label, a responsible attorney's name, or an office address on ads
Do not reply to comments with advice on someone's specific situation; invite them to contact the office instead
Making and scheduling it with TallyReel
Type one idea, like "what probate is in plain words", and the app drafts a short script you can edit before anything renders. Correct anything that does not match your state's law, add your disclaimer line, and it builds the voiceover, captions, stock footage and music. Longer 16:9 explainers for YouTube work the same way.
TallyReel then schedules each video to Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business. Google Business posts matter for local firms, because people searching for a lawyer near them often see your business profile before your website.
Questions
What should a law firm post on social media?
General explainers of your practice areas, answers to the questions clients ask on every consultation, process walk-throughs and community posts. Keep everything general and labeled as not legal advice.
Can lawyers post videos on TikTok and Instagram?
Yes, many do. The same state bar advertising rules apply to social media as to any other ad, so read your state's rules and avoid promising results.
Do lawyers need a disclaimer on social media videos?
It is a good habit to state that a video is general information and not legal advice. Some states require extra labels on advertising, so check your state bar's rules.
How often should a law firm post on social media?
Two or three times a week is a realistic pace for a small firm. Consistency over months matters more than volume.
Can a lawyer make videos without showing their face?
Yes. Voiceover over footage of documents, offices and courthouses works well. Keep your name, photo and bar details on your profile so people know who you are.
Type the idea into TallyReel, read the script, and it makes the video for you: in the browser, on your phone, or in Studio on your own computer. Start on the free plan.