A weekly posting plan for an insurance office
Two or three short videos a week is a steady pace for a one or two person agency. You do not need to post every day. What matters is that a person scrolling your profile sees a page full of clear answers, so when their renewal arrives or a friend asks for an agent, your name is the one they remember.
Batch the work. Pick one quiet afternoon a month, write eight to twelve scripts from the questions clients asked you on the phone, and schedule them. Tie posts to the calendar where you can: storm season, back to school, open enrollment, the new year.
- Monday: one coverage explainer (what a term means, what a policy usually includes)
- Wednesday: a myth buster or a step-by-step checklist people save
- Friday: a local trust post (your office, your town, a sponsorship, a safety tip)
- Monthly: one life-moment video (new driver, new home, new baby, new business)
Faceless options for agents who would rather not be on camera
Insurance videos do not need a person talking to the lens. Voiceover over stock footage of cars, homes, storms and paperwork is enough for most explainers, and captions carry the message for people watching with the sound off. You can also film your own office, your desk or the street outside on a phone without stepping into frame.
If you want a consistent presence without filming yourself, you can record a voiceover in your own voice, or use a lip-synced AI host video for explainers. Keep your real name, photo and license details on your profile and website, because people still want to know who they are calling.
Compliance notes
Insurance advertising is regulated, and the rules depend on your state, your carrier and the lines you sell. Treat every video as general education and run your content plan past your carrier or agency compliance team if they require it. This is not legal advice, only the habits that keep most agents out of trouble.
- Never promise that something is covered. Say coverage depends on the policy and point people to their own documents
- Never quote or promise a price or a savings amount in a video
- Do not name or compare specific carriers unless your contracts and state rules allow it
- Include whatever license number, disclosures or carrier names your state and carrier require on advertising
- If you sell Medicare plans, follow the federal Medicare marketing rules, which are stricter than most
- Never show a client's claim, home, car or personal details without written permission
Making and scheduling it with TallyReel
Type one idea, like "what a deductible does on a car policy", and the app drafts a short script you can edit before anything renders. Rewrite it in your own words, add your state's caveats, then let it build the voiceover, captions, stock footage and music. Your own office clips and photos can go in the Library and be used instead of stock.
When the video is ready, TallyReel schedules it to Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn and Google Business at once. LinkedIn is worth including if you sell commercial lines, and Google Business posts keep your local profile active for people searching for an agent near them.