Post the deadline while people can still act
Most of the useful posts go out before December 7, not on it. People gather medicine lists slowly. A video in the last week of October that says what to bring will still be getting saved in November. Your hours and the phone number need to be in the video, not only in a bio that the viewer never opens.
Thanksgiving week is a trap. The holiday is late November, and enrollment still ends on December 7. Say that out loud in the week before Thanksgiving, because families are the ones who sit with a parent and a pile of letters. On December 8, one thank-you is enough. Do not bolt a new sales pitch onto it.
There is a separate Medicare Advantage Open Enrollment Period from January 1 to March 31, for people already in a Medicare Advantage plan. Do not describe it as a second chance for everyone. When you are unsure which window applies, send people to Medicare.gov instead of guessing in a caption.
What these videos may say
Educational posts can explain words: premium, deductible, copay, formulary, in network. They can say that a zero premium is not the same thing as paying nothing at the pharmacy. They can show what a review meeting looks like in your office, empty of clients, and which states you are licensed in.
They should not name a best plan, promise savings, or use a celebrity line from a television ad as if you had checked that viewer's drugs. A neighbour's plan is a common myth and a fair thing to correct, as long as you do not then name the replacement. The next step is a review with a licensed agent, or Medicare.gov, not a comment thread.
Licensed agents and brokers have to follow the current Medicare Communications and Marketing Guidelines and the rules of the plans they represent, including disclaimers and how you may contact people. A reel does not sit outside those rules because it is short. If a line would not be allowed in a mailed letter, do not put it in the video. This page is not legal advice and not a plan recommendation.
Making the videos without a film crew
You do not need to be on camera. A desk, the red white and blue card as a prop you are allowed to show, a printed calendar with October 15 and December 7 circled, and a calm voiceover are enough. Do not show a real client's list of medicines. Use a blank notebook or an obvious example.
Type one idea and edit the script before it renders, so a banned superlative never gets spoken. Batch the dates video, the what-to-bring video, and your hours, then schedule them through TallyReel. Check the dates on Medicare.gov each October before you reuse last year's cut.