Diyas, rangoli, mithai boxes and five days of light
Diwali is a five-day festival of lights celebrated by Hindus, Sikhs, Jains and many others, and every family does it a little differently. That is good news for reels: rangoli, diya lamps, mithai, new clothes, cleaning the house and card nights all give you easy, beautiful footage.
Diwali 2026 falls on Sunday 8 November 2026, with Dhanteras a couple of days before and Bhai Dooj a couple of days after. Diwali 2027 is on Friday 29 October 2027. Some regions mark the main day a day apart, so check your local calendar. Below are 40 ideas for creators and small businesses, two scripts, and a posting plan.
Updated 29 September 2026 · by Danish, who makes TallyReel
Each one is written as the first line of the video. Copy it, or press Make this and paste it into TallyReel.
For creators
The five days of Diwali, explained in under a minuteDhanteras, Choti Diwali, Lakshmi Puja, Govardhan Puja, Bhai Dooj. Evergreen and searchable.Make this
Ten minute rangoli designs for people who cannot drawTop-down footage of coloured powder always performs.Make this
Why people light diyas on Diwali nightShare the widely told story of the return to Ayodhya, respectfully and simply.Make this
How Diwali is celebrated in India, Nepal, Singapore and the UKMake this
Bandi Chhor Divas: why Sikhs celebrate on the same nightA respectful explainer. Many viewers have never heard of it.Make this
The Diwali deep clean, ranked from worst to best jobRelatable humour. Everyone has been handed the ceiling fan.Make this
Five mithai you can make at home the night before DiwaliMake this
What Diwali smelled like in my nani's houseGhee, marigolds, incense, gunpowder. Pure nostalgia.Make this
A green Diwali: celebrating without the smokeClay diyas, flowers, lights. Timely in cities with bad air in November.Make this
Diwali card night: the rules nobody writes downMake this
Outfit ideas for five days of Diwali partiesMake this
Diwali away from home: how students make it feel realMake this
The meaning of Dhanteras and why people buy something newExplain the custom of buying metal or a small item, without financial advice.Make this
Diwali gift ideas that are not another dry fruit boxMake this
The sound of Diwali night in one slow minuteMostly footage and ambient sound, with one or two narration lines.Make this
Rangoli colours and what people say they meanMake this
How to decorate a small flat for Diwali on a tiny budgetMake this
Bhai Dooj: the sibling day at the end of DiwaliMake this
Five Diwali traditions that change from state to stateKali Puja in Bengal, Govardhan in the north, and more. Invites comments.Make this
The quiet morning after DiwaliReflective closer: burnt-out diyas, swept rangoli, leftover sweets.Make this
For small businesses
Our Diwali mithai boxes are open for ordersSweet shops and bakeries: box sizes, price and order cut-off in the first lines.Make this
Last day to order Diwali gift hampers for deliveryMake this
About 30 seconds each when read aloud. Paste one into TallyReel as your own script, or change the details first.
The script behind the video above
Why a Single Diya Matters
1
On Diwali night, one small clay lamp does something beautiful.
2
It is called a diya. Clay, a little oil, and a cotton wick.
3
A widely told story says a city lit rows of them to welcome a king home after fourteen years away.
4
For many families, the light stands for good winning over darkness.
5
So they line windows, doorsteps and rooftops, until the whole street glows.
6
One lamp is small, but a street full of them is Diwali. Happy Diwali.
Script 2
Our Diwali Boxes Are Ready
1
Diwali is two weeks away, and the mithai trays are coming out of the kitchen.
2
Kaju katli, besan laddoo and our saffron peda, made fresh each morning.
3
Every box is lined, packed by hand, and tied with a gold ribbon.
4
Small boxes for the neighbours next door, and big ones for the whole office.
5
Orders close this Thursday, so you can collect your box before Dhanteras.
6
From our kitchen to your family, Happy Diwali.
When to start posting for Diwali
Start three to four weeks before the main day. For Diwali 2026 that means from mid October. People search for rangoli designs, outfits, gift ideas and sweets early, and corporate gift buyers order even earlier. Businesses that sell hampers should post a month out.
Plan your content around the five days rather than just the main night, since each day gives you a new reason to post.
4 weeks before: corporate gifting and hamper launches.
3 weeks before: rangoli tutorials, outfits, decoration ideas, gift guides.
1 week before: order deadlines, bookings, mithai boxes, the deep clean.
Dhanteras and Choti Diwali: small purchases, lights going up.
Diwali night: a short greeting and diya footage. Bhai Dooj: sibling posts.
What to post on Diwali day
Post a short Happy Diwali reel in the afternoon, before the evening puja and celebrations, when people are still on their phones. Diyas, rangoli and sweets are enough. Then a second post the next morning with the quiet after-Diwali mood often does well, because people are resting and scrolling.
Business offer ideas
Keep deadlines front and centre. A buyer who misses your last order date is gone until next year.
Mithai and dry fruit boxes in two or three sizes with a collection date.
Corporate gifting bundles with bulk pricing and a firm order date.
Outfit bundles for the five days.
Salon and mehndi packages for the Diwali weekend.
Family thali or dinner menus with booking slots.
What to avoid
Use images of deities with care: do not put them on discount stickers, in memes or next to anything that feels disrespectful. Avoid explaining Diwali as one single story, because Hindus, Sikhs and Jains mark it for different reasons and regions differ. Be thoughtful with firecracker content, which is restricted in some cities because of air quality. Do not give religious instructions about puja times; tell people to check with their family or temple.
Making and scheduling it in TallyReel
Type one idea, like the diya story above, and edit the draft into your own words before anything renders. Stock footage, voiceover, captions and music are all made on your computer. Build all five days in one sitting, then schedule them with TallyReel Post so each goes out on the right day of the festival.
Questions
When is Diwali 2026?
Diwali 2026 falls on Sunday 8 November 2026. The five-day festival starts with Dhanteras a couple of days earlier.
When is Diwali 2027?
Diwali 2027 is on Friday 29 October 2027. Some regional calendars may differ by a day, so check locally.
What should a business post for Diwali?
Gift boxes, hampers, outfits and bookings, each with a clear last order date. Add one warm Happy Diwali post on the day.
What are good Diwali reel ideas for Instagram?
Rangoli time-lapses, diya lighting, mithai making, outfit ideas, and short explainers about the five days all work well.