Chand raat, new clothes, full tables, and posts that feel like home
There are two Eids a year, and they feel different. Eid al-Fitr closes Ramadan: chand raat, mehndi, new clothes, sheer khurma and eidi. Eid al-Adha comes about seventy days later, during the Hajj season, and centres on the sacrifice, sharing meat with family and those in need, and big family meals.
Eid al-Fitr 2027 is expected around 9 or 10 March 2027 and Eid al-Adha around 16 or 17 May 2027, both depending on the moon sighting where you live. Below are 40 ideas for creators and small businesses, two scripts, and a plan for the weeks before each Eid.
Updated 29 September 2026 · by Danish, who makes TallyReel
Each one is written as the first line of the video. Copy it, or press Make this and paste it into TallyReel.
For creators
Chand raat in three minutes: bangles, mehndi and a sky full of people looking upNight market footage and a crescent moon. Post it on chand raat itself.Make this
What eidi looked like when you were eight versus nowNostalgic and funny. Everyone has a story about counting eidi.Make this
Sheer khurma, the Eid morning dessert, explained in 30 secondsMake this
How Eid is celebrated in Turkey, Indonesia, Morocco and PakistanOne country per scene. Strong for comments from each place.Make this
The difference between Eid al-Fitr and Eid al-Adha, simplyEvergreen explainer. Keep it factual and avoid rulings.Make this
Why Eid falls on a different day in different countriesMoon sighting explained calmly, without taking sides.Make this
Five Eid outfit ideas that are not another plain white kurtaMake this
The Eid morning routine in a desi house, minute by minuteMake this
Eid Mubarak in ten languagesQuick captions over city and family footage. Easy to share.Make this
Mehndi designs that take under ten minutes for chand raatMake this
What the week of Eid al-Adha looks like in a busy familyKeep sacrifice footage off screen. Show markets, kitchens and sharing.Make this
Five Eid al-Adha dishes from around the worldNihari, kabsa, mechoui, biryani. Food posts travel well.Make this
The three-way share of Eid al-Adha meat, and why people love itDescribe the common custom gently, and do not issue rulings.Make this
Eid away from home: how to make it feel like Eid anywayFor students and expats. Warm, relatable, very shareable.Make this
Relatives you meet on Eid, ranked by the questions they askGentle humour. Keep it kind, not mean.Make this
An Eid gift guide for people who have everythingMake this
How to plan Eid visits so nobody gets offendedMake this
Hajj season and Eid al-Adha: how the two are connectedShort history explainer. Use footage of crowds and deserts, not of any prophet.Make this
The first Eid after a loss, and how families carry itQuiet, reflective post. Slow music and gentle footage.Make this
Eid Mubarak from my small corner of the internetMake this
For small businesses
Our Eid collection is here, and it ships before chand raatClothing brands: say the last order date in the first line.Make this
Last day to order for Eid delivery is this FridayMake this
Eid mithai boxes, packed by hand, ready to collectBakeries and sweet shops. Close-up packing footage sells boxes.Make this
Chand raat late opening: bangles, mehndi and tea until midnightMake this
Book your Eid hair and mehndi slots before they are goneSalons: post two weeks ahead and again the week before.Make this
Five Eid gifts under 25 that people actually useMake this
Our Eid table for twelve: order the family platterRestaurants: show the platter, how many it feeds, and the order cut-off.Make this
How we wrap an Eid gift box, from tissue to ribbonMake this
Eid photoshoot slots for families this weekendPhotographers: show sample shots and the booking link.Make this
Our Eid opening hours, so you do not arrive to a locked doorMake this
Matching Eid outfits for the whole family, in four sizesMake this
Eid al-Adha catering: BBQ trays for big family lunchesButchers and caterers. Show the cooked food, keep raw footage off.Make this
We are closed for Eid. Here is when we are backMake this
Eidi envelopes that are almost too pretty to openMake this
A thank you to everyone who shopped with us this RamadanMake this
About 30 seconds each when read aloud. Paste one into TallyReel as your own script, or change the details first.
The script behind the video above
The Night Before Eid
1
The night before Eid has a name. Chand raat, the night of the moon.
2
Someone spots the thin new moon, and the phones start buzzing.
3
The markets stay open late. Glass bangles clink in every stall.
4
Aunties and cousins sit in a row while mehndi dries on their hands.
5
At home, the kitchen is already busy with tomorrow's sheer khurma.
6
Nobody sleeps much. And in the morning, the whole family says Eid Mubarak.
Script 2
Order Your Eid Box Before Friday
1
Eid is coming, and our mithai boxes are nearly gone.
2
Every box is packed by hand, fresh on the morning you come to collect it.
3
Inside you get barfi, gulab jamun and our pistachio squares.
4
Small boxes for the neighbours next door, and big ones for the family table.
5
Orders for Eid close this Friday at six in the evening.
6
Order today, collect on chand raat, and Eid Mubarak from all of us.
When to start posting for Eid
For Eid al-Fitr, the shopping rush starts around the middle of Ramadan, so businesses should begin about three weeks before Eid. Creators can start with outfit, mehndi and recipe ideas in the last ten days. For Eid al-Adha, start about two weeks before, when people plan travel, catering and family lunches.
Because the exact date depends on the moon, write your posts so they still work if Eid moves by a day. Say "expected around" in any dated post, and keep one Eid Mubarak post ready to schedule the moment the date is confirmed.
3 weeks before Eid al-Fitr: collection launches, gift guides, delivery deadlines.
10 days before: mehndi and salon bookings, outfit ideas, recipe prep.
Chand raat: night market and mehndi posts, late opening hours.
Eid day: a short greeting in the morning, family and food content in the afternoon.
The two days after: thank you posts and your back-to-normal hours.
What to post on Eid day
Post a short, warm Eid Mubarak reel early in the morning, when people are getting ready and scrolling between prayers and breakfast. Keep it under 20 seconds. Later in the day, share food, family and outfit content, which people watch while resting between visits.
Business offer ideas
The offers that work best save people time in a very busy week. A clear deadline is often more useful than a discount.
Eid collection with a clear last order date for delivery.
Mithai and gift boxes in two sizes, with collection on chand raat.
Late opening on chand raat for bangles, mehndi and last minute shopping.
Family platters or BBQ trays for Eid al-Adha lunches.
Family photoshoot slots on the second and third day of Eid.
What to avoid
For Eid al-Adha, do not show the sacrifice itself; many viewers do not want it in their feed and platforms may restrict it. Show markets, cooking and sharing instead. Do not state the Eid date as final before it is announced, and do not take sides in moon-sighting debates. Avoid giving religious rulings, never depict prophets, and keep humour about relatives gentle.
Making and scheduling it in TallyReel
Type an idea like "chand raat night market" and edit the draft so it matches your family's Eid. The app matches stock footage to each line and adds a voiceover, captions and music on your own computer. Make your Eid posts during Ramadan, then queue them in TallyReel Post, ready to go out once the moon is sighted.
Questions
When is Eid al-Fitr 2027?
Eid al-Fitr 2027 is expected around 9 or 10 March 2027. The exact day depends on the moon sighting in your country.
When is Eid al-Adha 2027?
Eid al-Adha 2027 is expected around 16 or 17 May 2027, again depending on the moon sighting where you live.
What should I post for Eid on Instagram?
A short Eid Mubarak reel in the morning, then food, outfits, family and chand raat moments. Businesses should post opening hours and last order dates before Eid.
What is the difference between Eid al-Fitr and Eid al-Adha?
Eid al-Fitr marks the end of Ramadan. Eid al-Adha comes during the Hajj season, about ten weeks later, and is known for the sacrifice and sharing of meat.